市場(chǎng)營(yíng)銷(xiāo)（Marketing），又稱(chēng)為市場(chǎng)學(xué)、市場(chǎng)行銷(xiāo)或行銷(xiāo)學(xué)，MBA、EMBA等經(jīng)典商管課程均將市場(chǎng)營(yíng)銷(xiāo)作為對管理者進(jìn)行管理和教育的重要模塊包含在內。市場(chǎng)營(yíng)銷(xiāo)是在創(chuàng )造、溝通、傳播和交換產(chǎn)品中，為顧客、客戶(hù)、合作伙伴以及整個(gè)社會(huì )帶來(lái)經(jīng)濟價(jià)值的活動(dòng)、過(guò)程和體系?！ ∠嚓P(guān)詞匯
advertising n. 廣告
appearance n. 外觀(guān)
brand ?n. ?品牌
brand strategy ?品牌策略
competitive ?adj. 有競爭力的
competitor ?n. 競爭對手
concept ?n. 觀(guān)念
consumer ? n. 消費者
customer ?n. 顧客
discrimination pricing ?差別定價(jià)
diversity ?n. 多樣性
market positioning strategy ?市場(chǎng)定位策略.
market research ?市場(chǎng)調研
market targeting strategy ?目標市場(chǎng)策略
marketer ?n. 營(yíng)銷(xiāo)者
marketing ?n. 市場(chǎng)營(yíng)銷(xiāo)
marketing program 市場(chǎng)營(yíng)銷(xiāo)方案
popularity n. ?受歡迎，普及
product n. 產(chǎn)品
publicity ?n. 宣傳
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情景對話(huà):
A: So, have you finished the market research?
B: Yes. Here is the report for you.
A: OK. Well…you made a comparison between our products and those of our main competitors.
B: Yes. The main question we asked was how people would respond to our new products coming in the market.
A: Well, it seems our new products are more competitive.
B: Right. About 70% interviewees like our products and only 15% of them aren't interested at all.
A: What do consumers think of our products compared with our competitors?
B: Our products enjoy high popularity among consumers.
Our products have superior quality, beautiful style and reasonable price. However, some consumers don't think there're enough options.
A: All right. I think we should hold a meeting to discuss this problem in detail.
B: OK.
A:那么.你已經(jīng)完成了市場(chǎng)調研的相關(guān)工作了.是嗎?
B:是的。這是調研報告，請您過(guò)目。
A:好的。嗯……你把我們的產(chǎn)品以及我們主要競爭對手的產(chǎn)品進(jìn)行了比較。
B:是的。我們調查的主要問(wèn)題是人們對于我們即將上市的新產(chǎn)品的反響如何。
A:嗯，看起來(lái)我們的產(chǎn)品更具競爭力啊。
B:您說(shuō)得對。百分之七十的受訪(fǎng)者喜歡我們的產(chǎn)品，只有百分之十五的人表示完全不感興趣。
A:與競爭對手們的產(chǎn)品相比，消費者們如何看待我們的產(chǎn)品呢?
B:由于我們的產(chǎn)品質(zhì)量高、款式漂亮、價(jià)格合理，在消費者中深受歡迎。然而，還有一些消費者認為我們產(chǎn)品的品種不夠多樣化。
A:好吧。我想我們應該召開(kāi)一次會(huì )議詳細討論一下這個(gè)問(wèn)題。
B:好的。
